Graphic design portfolio

Hello.

Posted in: Graphic design portfolioBy
Z Appleby
 – December 1, 2010

You’ve found my portfolio of non-crafty things. I am Zoë Appleby, a freelance creative designer based in the UK.

If you like my work, and a glance below shows that I’ve got the magic powers skills you need, then click here and get in touch.

I am currently looking for opportunities.

Magic powers?!

Not really, no, but this showreel and the below bombardment of words should give you an idea of what I can do.

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For more info, please contact me.

Expertise:

  • Over 10 years of professional design experience.
  • Interactive media and print design.
  • Strong visual design sense.
  • Interest in traditional and digital photography.
  • High attention to detail and outstanding written English.
  • Driving creative projects through concept, planning and delivery.
  • Proven track record in aiding the winning of new business.
  • Passion for design including form, function and usability considerations.

Experienced user of the following:

  • Adobe Creative Suite, most notably; Illustrator, Photoshop, Dreamweaver, Flash, Premiere, After Effects, Acrobat.
  • Microsoft Office.
  • WordPress.
  • Pencils.
  • Teapots.
  • Cameras.

Accessories – Volkswagen

Posted in: Graphic design portfolio, OnlineBy
Z Appleby
 – October 9, 2010

Type: Online (flash)

This is an interactive online training tool for Volkswagen retailer staff which delivers information regarding the accessories and upgrades available to customers. The microsite has an interactive interface which is interlinked with video assets and key information.

My role: Lead designer.

The Growing Schools Garden – The DCSF

Posted in: Graphic design portfolio, OnlineBy
Z Appleby
 – October 9, 2010

Type: Online (flash)

A physical Growing Schools Garden was originally launched at the Hampton Court Palace Flower Show. The garden now has a permanent home at the Birmingham Botanical Gardens.

This project is an online version of the garden offering resources and inspiration to people across the teaching sphere. Whilst wandering through this virtual garden its easy to discover case studies from participating schools, fact sheets on how to develop areas in schools, video testimonies and a rich resource library including information on support organisations and places to visit.

My role: Print design and asset creation. I created a map for the physical Growing Schools Garden which was subsequently used as a styleguide for the online presence. I created some of the animated assets for the online version and designed and compiled the case studies and fact sheets.

See more here: www.thegrowingschoolsgarden.org.uk

Enhanced Rider Scheme – DSA

Posted in: Graphic design portfolio, OnlineBy
Z Appleby
 – October 9, 2010

Type: Online (flash)

The DSA Enhanced Rider Scheme is training designed for fully licensed motorcyclists who would like to improve certain areas of their riding skills.

As training is tailored to your needs, you do as little or as much training as required – mostly to help reduce key risk areas in on-road riding, such as bend negotiation, overtaking, filtering, positioning and junctions.

This online project showcased four bikers (through video) and inspired bikers to sign up for the ERS.

My role: Lead designer.

Express Visual Check – Volkswagen

Posted in: Graphic design portfolio, OnlineBy
Z Appleby
 – October 9, 2010

Type: Online (flash)

Awards: IVCA silver award – Best Internal Interactive Media
MIA – Best Corporate Website

This project is a rich media microsite for Volkswagen retailers which explains the benefits of using the Express Visual Check. A case study is presented to exemplify the process. This case study demonstrates the practical use of the Express Visual Check.

My role: Concept designer.

Big Chef takes on Little Chef – Channel 4

Posted in: Graphic design portfolio, PrintBy
Z Appleby
 – October 9, 2010

Type: Print

Little Chef has been an iconic British brand for decades, serving up no-nonsense fast food to the nation’s hungry travellers. But 50 years down the road the chain is in trouble. Britain’s palate has moved forward while its motorway cuisine is stuck in reverse. Enter Heston Blumenthal; can the creator of bacon and egg ice cream be the change the chain is looking for?

I designed the new menu and comments card which were printed and used within the television show produced for Channel 4.

My role: Print designer.

See more here: www.channel4.com

Animation Therapy online – Animation Therapy

Posted in: Graphic design portfolio, OnlineBy
Z Appleby
 – October 9, 2010

Type: Online, digital resources and identity

Animation Therapy Ltd was formed to provide a platform to celebrate the use of animation in therapeutic practice in the UK. The online presence offers professionals advice and training materials whilst giving non-professionals an overview of the animation therapy theory and practice. This is demonstrated through the use of video content alongside accessible textual information.

My role: Lead designer. This involved; creating a full identity including brand guidelines, developing initial designs into a workable CMS driven solution, communicating across the project team and fulfilling the role of client design contact to ensure successful delivery of the project.

See more here: www.animationtherapy.co.uk

Video Online – Various

Posted in: Graphic design portfolio, OnlineBy
Z Appleby
 – October 9, 2010

Type: Online (flash, silverlight, HTML)

Having worked for a digital company whose background is in creating broadcast television shows, I have extensive experience of designing online video portals for a variety of clients and both live and archive video.

My role: User interface and brand protection designer.

Mashsport online – Mashsport

Posted in: Graphic design portfolio, OnlineBy
Z Appleby
 – October 9, 2010

Type: Online (.Net)

Mashsport is an evolving social network and sharing platform for amateur sports clubs and their members. The mashsport development team are guiding the client through an iterative development process from beta to full launch.

My role: Beta site lead designer.

See more here: www.mashsport.com

Iron lung interactive – Science Museum

Posted in: Graphic design portfolio, OnlineBy
Z Appleby
 – October 9, 2010

Type: Online (flash)

This interactive sits on the Science Museum website in an area which explores the History of Medicine. It is a GCSE level tool which can be used as either an introduction or a revision tool and uses sound and animation to investigate the workings of the Iron Lung.

My role: Lead designer. This involved liaising with the Science Museum research team before creating a look and feel for the project and an accurate drawing of an iron lung.

See more here: www.sciencemuseum.org.uk

Cocktail Menu and Workwear – Raoul’s Bar

Posted in: Graphic design portfolio, PrintBy
Z Appleby
 – October 9, 2010

Type: Print

With a cocktail menu and some new workwear to reflect the look and feel of their interior design, Raoul’s Bar in Oxford now present a cohesive image to their clientele.

My role: Designer.

See more here: www.raoulsbar.co.uk

Alien Invasion – Bowland Maths

Posted in: Graphic design portfolio, OtherBy
Z Appleby
 – October 9, 2010

Type: Whiteboard application (flash and related assets)

Alien Invasion is a full-scale alien attack that happens when a teacher’s class is visiting Manford City. As the invasion goes on, there are live TV news bulletins, radio broadcasts and telephone messages that tell teachers and students what is happening. To help resist the invasion, students need to find a way out of a series of problems by solving them as the story goes on. Students need to discuss the problems and think about them and also think up ideas for solving them! This is a multimedia teaching aid which will run on any school interactive whiteboard system. There are traditional downloadable and printable worksheets and teacher resource sheets for use inside the classroom.

My role: Designer of downloadable resources for teachers and pupils.

See more here: www.bowlandmaths.org.uk

MyCBBC – BBC

Posted in: Graphic design portfolio, OnlineBy
Z Appleby
 – October 9, 2010

Type: Online (flash)

Awards: IVCA silver award – Best External Interactive Media

MyCBBC is one of the first completely safe social networking sites aimed at children between 7 and 11, allowing children to create their own personalised den using CBBC content and then allow their friends into each others dens with the ability to share content. Each den can be tailored with different styles of 3D furniture and really comes to life with the interactive accessories. MyCBBC includes personalisation which links with the BBC’s recommendation engine, enabling CBBC to filter relevant content directly to their audience, ensuring a greater brand loyalty.

My role: I was involved in the early stages of this project and my role included thinking around the initial concept.

See more here: www.bbc.co.uk/cbbc/mycbbc

Butterfly Garden – HMC Interactive

Posted in: Graphic design portfolio, OtherBy
Z Appleby
 – October 9, 2010

Type: Installation

HMC Interactive created the Butterfly Garden as a portable attraction, ideal for parties, promotional events or any public space. The memorable interactive illusion creates digital butterflies that fly around a beautiful centrepiece of white lillies. Born in the palm of your hand, the interactive creatures flutter from flower to flower, until they eventually fly off into the ether.

My role: Designer. My role in this project was to hardwire up the sensors in the flowers and assemble the interactive. I was on hand at Submerge in Bristol and at the Wedding Fair in Devon as technical support.

See more here: www.hmcinteractive.co.uk

247 – After Dark Media

Posted in: Graphic design portfolio, OtherBy
Z Appleby
 – October 9, 2005

Type: Identity

247 Magazine was launched in April 2000, targeting 18-30 yr olds living and working in Devon and Cornwall and has rapidly grown to become the most popular free music and lifestyle magazine of it’s type in the region.

Whilst working at After Dark Media, the lead designer and I undertook a rebrand of the magazine in order to create a memorable and versatile brand. The 247 “stamp” is now a common sight across the South West’s event marketing material. The block shape allows the magazine cover designer to adapt the logo each month to reflect the theme of the cover and content.

My role: Designer.

See more here: www.247magazine.co.uk

Topshop, Vans and Soul Life – 247 Magazine

Posted in: Graphic design portfolio, OtherBy
Z Appleby
 – October 9, 2005

Type: Photographic

247 Magazine was launched in April 2000, targeting 18-30 yr olds living and working in Devon and Cornwall and has rapidly grown to become the most popular free music and lifestyle magazine of it’s type in the region.

The “labels” section of the magazine is a platform for photographic and modelling talent in the South West to advertise some big brands. I was invited to be the photographer for three summer shoots; one for Topshop, one for Soul life and one for Vans. I have a background in photography, and was keen to rise to the challenge.

My role: Photographer.

See more here: www.247magazine.co.uk

Flyers and Posters – Various

Posted in: Graphic design portfolio, PrintBy
Z Appleby
 – October 9, 2005

Type: Print

With a mantra of quickly turning around eye-catching and affordable material that will appeal directly to your audience, I have a large back catalogue of flyer and poster designs mainly advertising events in the South West. I can design from scratch or develop existing branding into strong marketing collateral.

My role: Print designer.